Helen is the Advertising, Media & Sponsorship Manager for the Sanitarium Health Food Company. Responsible for the sponsorship needs of some of Australia’s most loved brands including Weet-Bix, UP&GO and So Good. Her remit covers strategy and partner relations for the group and individual brands, as well as overseeing sponsorship execution. With over 15 years’ experience in sponsorship, Helen has been responsible for sponsorship portfolios for clients in an agency remit, as well as in-house for brands. She has had the privilege of working with many high-profile sponsors including for adidas, HSBC, LG, Bupa, P&G, Range Rover and alongside a number of marquee rights holders including the London 2012 Olympic Games, Formula 1, the Australian Paralympic Committee, Cricket Australia, World Rugby Sevens Series, Hawthorne Hawks and the Wallabies amongst others.