Mark leads the delivery of strategic sponsorship advice for clients at Traffik and across the entire Clemenger Group in Australia. He has led experienced commercial teams for the Australian Open, Hopman Cup and the arts and literature sector, plus as an in-house strategic consultant for Nike, rebuilding their global sports marketing strategy in tennis, talent identification model, and consulting on athlete contracts values.

Mark's move to the BBDO family helps brands navigate and drive effectiveness through sponsorship by unlocking greater creative opportunities. More importantly, being embedded in a multi-disciplinary marketing group that understands how to build brands, impact human behaviour and lead people to take action enables sponsorship to be viewed holistically across brand development and not as an isolated channel.