Krystyna is the Managing Director of M&C Saatchi Sport & Entertainment, the PR and Sponsorship agency within the M&C Saatchi Group. Krystyna has worked at world-class agencies including Weber Shandwick and We Are Social and has deep expertise in PR, influencer marketing, social and digital, sponsorship and experiential. Krystyna is a champion of ideas that go beyond spots and dots, to genuinely engage communities and get people talking. She has managed the PR and sponsorships efforts of a wide range of international and homegrown brands including Samsung, Fiat Chrysler, Nespresso, Walt Disney, TAL, Woolworths, Origin Energy, Commonwealth Bank and Optus.