Luke is an experienced passion marketer whose career has been spent helping brands connect to audiences through the things they love. Career highlights include creating the first ever live stream from Splendour in the Grass, transforming cycling culture in Britain, helping CommBank lead the way in women’s sport, creating the Australian Olympic Committee’s participation campaign, working with Origin to make sport sustainable, and getting Vanilla Ice on stage at V Festival to apologise for crimes against music.

He is currently Strategy Director at M&C Saatchi Sport & Entertainment, and has previously been at RPM London, Sky Sports and Junkee Media.