Stuart Boag

Stuart Boag

Marketing Manager - Coca Cola Amatil

With over 20 years of Marketing experience in Australia, Stuart’s experience ranges from managing large multinational brands to establishing and running his own small businesses. With extensive experience in the beer & alcohol category, sponsorship has always played a key role – from both large high-profile properties, and increasingly small grass-roots events.

After working on Benson & Hedges, he moved across to the beer category in 1998 as marketing opportunities evaporated, and led the launch and brand management of some of the most iconic brands in the industry – including one brand development & launch which to-date has sold in excess of $3 billion at retail level. After a stint in NPD and National Sales, he took the plunge and left to explore opportunities outside corporate world, including starting a brand building consultancy, as well as the establishment of a highly successful craft microbrewery which engaged over 20,000 customers in the infancy years of this dynamic segment.

The business was sold in 2013 and after a 2-year stint working in the natural health industry, found his place at Coca Cola Amatil, helping to build brand led growth in the beer, cider and rum categories.

A passionate brand builder, always looking to challenge the norm.