Francis Coady joined Havas in February 2016 as General Manager to launch Havas Sports & Entertainment (HSE). The division has built out a team of experts across data and consumer insights, strategy, sponsorship & partnership management, content, live activations and measurement. In just over two years HSE has won large scale client work with the likes of Bupa, LG, Moet & Chandon, Gillette (P&G), Mentos, NRMA, CGU, NSW Government and Red Bull. Havas Sports & Entertainment mantra is intelligent partnerships, straight talk! 

Coady secured his Master of Arts from UTS in 2002 and spent 13+ years as GM of The Coady Group, a boutique six-person agency in the management of music, film, sport and live activations. Having overseen the management of seminal Australian Rock Group Thirsty Merc, he negotiated the global signing to Warner Music, executed global touring campaigns to more than 750,000 people over 1,000 live shows, and facilitated the sale of in excess of 300,000 albums, securing four ARIA nominations and two Top 3 platinum albums along with major brand partnerships with the NRL, AFL and Channel Ten and Coca-Cola through the Holiday House give-away campaign. Francis secured rights deals, for his client Hi-5 (global children’s group), with Channel Ten, Nickelodeon and Live Nation, along with managing major brand partnerships and activations with brands such as Yakult, Apple, Vodafone, Telstra, St George Bank, Cartier and Macquarie Bank. For 13 years he was the executive producer for the high-end boutique event, the Bondi Short Film Festival managing all sponsorship partnerships with Nova, News Corp, Nokia, Stella Artois, Jamison’s and Showtime to name a few brands. For two years Francis was the GM of Merchantwise, a 28-person agency, where he managed brand partnerships for 20th Century Fox and the FFA (Football Federation of Australia), Optus and Paramount Pictures and ABC Kids commercial division.