Jason Fielding is the Senior Vice President and Managing Director of Endeavor Global Marketing in Australia, the cultural marketing agency within the Endeavor network which includes leading talent agency WME and sports and fashion industry pioneer IMG. Endeavor Global Marketing is now nearly 800 employees strong globally, providing expertise in brand strategy and activation, digital marketing, public relations, sponsorship, influencer strategy, original content and business intelligence to major brand clients.

Endeavor is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor specialises in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.

Prior to leading Endeavor Global Marketing’s leading experiential team, IMG LIVE in Australia, Jason founded an agency called The Sound Campaign which operated successfully for over ten years and became Australia’s leading independent music and culture agency. The Sound campaign joined forces with Endeavor Global Marketing in 2017 to expand the cultural agency’s business offerings and capabilities in the APAC region.

A pioneer of experiential marketing and strategic partnerships, Jason has driven teams in the UK, Singapore, China and the US and has always been at the forefront of what is now referred to as The Experience Economy.

Projects that Jason has driven over the years include Vodafone and their iconic partnerships with Ferrari F1 and Manchester United, 12 years as Jack Daniel’s culture consultant, the David Jones & Walt Disney partnership, Luzhou Laojiao at this year’s Australian Open and countless other campaigns and activations in sport, music and culinary.