Dr Joan Norton is the Senior Commercial Strategy Manger at Cricket Australia. She has a passion for sport and innovation and how new technologies and business models can enhance the fan and participant experience while driving revenue for the organization.

With a strategy and research background, she helps sporting organizations build innovation pipelines and create new revenue streams, including web3 and the metaverse.

As part of the Cricket Australia media rights team, I lead the first foray into NFTs and the metaverse and also support the traditional broadcast deals in Australia and our global markets. Additionally, she serves as a mentor sportstech startups around the world.