Sharin Milner has extensive and diverse experience across sport, having spent the last decade designing, managing and evaluating health promotion and social change initiatives in sport for local and state governments.

She has a passion for using sport as a vehicle for social change, and working closely with partners to ensure mutual outcomes and reciprocal value is achieved.

Prior to working in government, Sharin spent 10 years as a professional athlete and was practically raised in local sporting clubs, and has held community engagement and sponsorship roles in sport, managed a professional players association, and operated a start-up.

She is currently completing a Masters in Social Impact through the University of NSW.

Ali Keller is the national partnerships manager at Alinta Energy, a fast-growing energy company with one million combined electricity and gas projects. Ali is spearheading Alinta Energy’s principal partnership with Cricket Australia – the company’s first-ever national sponsorship, and one of Australian sport’s largest deals.



Ali has extensive brand-side experience, having held senior sponsorship roles at Vodafone, Westpac and St George Banking Group prior to joining Alinta Energy. She has overseen the sponsorship programs of many of Australia’s largest brands, having also managed sponsorship portfolios for Qantas, HSBC and Ford as sponsorship account director at sponsorship agency Subnine.

A dynamic, fast paced and results-orientated marketer, Alison has a deep passion for brand and the role it plays in our every day. Her 15+ years in the marketing, sponsorship and advertising industry has seen her direct across some of Australia’s most well-known and loved brands – including Telstra, Bupa, Nissan, McDonalds, Carlton & United Breweries, Target and many more.

Tyson’s career spans agency and client side as well as her own successful consultancy business. Tyson lives and breathes her craft, and with sponsorships & partnerships being front & centre right now, she holds the belief that any sponsorship is only as strong as its leverage strategy.

2018 saw Tyson venture in to the world of automotive, landing at Nissan Australia as Senior Manager – Brand & Sponsorship.

This role has Tyson overseeing the brand strategy & direction as well as Nissan Australia’s full sponsorship portfolio – encompassing both global and local properties.

Automotive is a complex, cluttered and diverse industry both in Australia and around the world, and one that she finds incredibly interesting to work within every day.

Previous post graduate qualifications in Business were just the start for Tyson, who is currently undertaking her Master in Business Administration (MBA) at the Australian Institute of Management Business School.

Weekends and any spare time see Tyson spending time with her husband and two young children doing just about anything outdoors – as well as catching up with her broader family.

Beth is the Manager - Sponsorships and Grants at WorkSafe Victoria.

She oversees all aspects of the organisation's Corporate Sponsorship, Community Sponsorship and Grants Programs.

Prior to WorkSafe Beth worked has worked in the Australian sports landscape for nearly 20 years including roles at the Australian Sports Commission (Sport Australia), the Australian National Preventive Health Agency, and the Australian Sports Anti-Doping Authority.

She has also worked rightsholder-side as the Commercial and Marketing Manager at Swimming Australia.

Alicia Lloyd is a brand, sponsorship and events specialist with twenty years' experience across the insurance, telecommunications and banking sectors. 

Alicia is currently Senior Manager, Sponsorships at Great Southern Bank, Australia's largest customer owned bank. She has been with the Bank for six years managing the Bank's major sponsorships of Carlton Football Club and Brisbane Heat. 

She is passionate about driving strong, measurable commercial outcomes for brands by being creative, innovative and digitally savvy. Alicia puts a strong emphasis on developing strong mutually beneficial relationships, both with right holders and agencies, to deliver best in class sponsorship outcomes. 

She has won numerous sponsorship industry awards for excellence in sponsorship effectiveness across partnerships with the Hawthorn Hawks, Sydney Sixers, Brisbane Heat and Western Force.

Alicia has held senior sponsorship roles previously at Bupa, Telstra, iiNet and CUA. 

Chris is the Director of True North’s Sponsorship Evaluation Business.

Having worked in and with several corporate (AGL, Suncorp) and government organisations in insights, M&A, brand strategy and CX roles, Chris has the perfect career mix that helps him approach research projects with a corporate lens, working alongside decision-makers to make the data work for their business.

As an author, speaker, facilitator and accredited executive coach, Adrian helps leadership teams to shine in times of uncertainty. With 20+ years of corporate experience across Canada, Africa and Australia, Adrian is well versed in the challenges that come from working in complex, ever-changing situations. He has worked extensively in marketing and sponsorships, most recently as Bupa's Head of Health and Care Engagement.



Sponsors, rights holders and agencies need to swear more

Adrian also facilitates workshops, speaks at rightsholders' conferences and provides 1:1 coaching support across the trifecta of relationships of sponsorships to ensure that sponsorship, commercial and agency managers swear more by each other, not about each other.



Do organisations understand sponsorships?

Adrian realised very few people within his organisation understood the nuances of managing a sponsorship portfolio. As a result, the Sponsorship Lab for Brands was established, providing sponsorship managers with the opportunity to talk shop, and share learnings, opportunities, solutions and challenges that come from working with internal and external stakeholders.

Greg is the co-founder of NFT Fest Australia, a pre-eminent NFT event showcasing the best talent locally and globally. A former sports marketer and commercial manager, Greg is now working full-time in web3, running NFT Fest and Open Playground - a consultancy educating and advising brands, athletes and artists on the new world of NFTs.

A strong advocate for web3 education and experimentation, Greg has been a speaker at several local and international web3 events, including a recent engagement at the Australian Consulate General in New York.

Greg is also the host of a weekly NFT show and firmly entrenched in the cultural landscape of web3.

NFT Fest Australia 2022 will be hosted in Melbourne, 23-24 November.

Sarina Lowe is a Sponsorship and Partnership Specialist and the founder of consulting agency The Androsia Connection.

With a passion for creating partnerships with purpose, Sarina has mastered the ability to help connect an organisation's partnership strategy with its business values and objectives. An experienced facilitator, Sarina guides her clients through the art of shifting sponsorships into partnerships that deliver return on investment, business value and strategic alignment.

Prior to starting her own business, Sarina spent the best part of a decade working in sponsorship, creative marketing, major events, digital strategy and customer experience. She has held Commercial Partnership Manager roles at both Carlton and Essendon Football Clubs, RMIT University and she recently worked with the Event Experience team at the 2022 Australian Formula 1 Grand Prix.

When she’s not promoting the power of purposeful partnerships, Sarina enjoys connecting with new people, especially as a mentor to women in business. And whenever there’s spare time in her week, you’ll find Sarina at a yoga or pilates studio just sipping distance from a soy cappuccino.

Francis Coady joined Havas in February 2016 as General Manager to launch Havas Sports & Entertainment (HSE). The division has built out a team of experts across data and consumer insights, strategy, sponsorship & partnership management, content, live activations and measurement. In just over two years HSE has won large scale client work with the likes of Bupa, LG, Moet & Chandon, Gillette (P&G), Mentos, NRMA, CGU, NSW Government and Red Bull. Havas Sports & Entertainment mantra is intelligent partnerships, straight talk! 

Coady secured his Master of Arts from UTS in 2002 and spent 13+ years as GM of The Coady Group, a boutique six-person agency in the management of music, film, sport and live activations. Having overseen the management of seminal Australian Rock Group Thirsty Merc, he negotiated the global signing to Warner Music, executed global touring campaigns to more than 750,000 people over 1,000 live shows, and facilitated the sale of in excess of 300,000 albums, securing four ARIA nominations and two Top 3 platinum albums along with major brand partnerships with the NRL, AFL and Channel Ten and Coca-Cola through the Holiday House give-away campaign. Francis secured rights deals, for his client Hi-5 (global children’s group), with Channel Ten, Nickelodeon and Live Nation, along with managing major brand partnerships and activations with brands such as Yakult, Apple, Vodafone, Telstra, St George Bank, Cartier and Macquarie Bank. For 13 years he was the executive producer for the high-end boutique event, the Bondi Short Film Festival managing all sponsorship partnerships with Nova, News Corp, Nokia, Stella Artois, Jamison’s and Showtime to name a few brands. For two years Francis was the GM of Merchantwise, a 28-person agency, where he managed brand partnerships for 20th Century Fox and the FFA (Football Federation of Australia), Optus and Paramount Pictures and ABC Kids commercial division.