Ridley Plummer is the AO's Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects for Tennis Australia. 

Spearheading the AO Metaverse launch and AO Artball NFT's, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical events and into the virtual world.

Ridley has been instrumental in progressing the AO's launch into the Metaverse and has been with Tennis Australia and the AO for four years. Prior to this, Ridley had worked across a range of worldwide sporting events including the NHL and NFL Superbowl, working with Budweiser and Bud Light to activate in-stadium connected tech-product integrations. 

Ridley's expertise extends from project management and product design to marketing innovation and event management, however, Ridley's passion lies in creating truly immersive experiences through the Metaverse, NFTs and Web3 to build brand awareness, drive meaningful connections and excite consumers about the future potential of these technologies.