Danny’s career began in the UK with six years as a management consultant for PA Consulting. He transitioned into the sport industry through a strategy consulting role at Octagon and prominent roles in Deloitte’s ground-breaking London 2012 Olympic and Paralympic Games marketing program. 

Following his move to Australia with Deloitte ten years ago, Danny’s blend of consulting and marketing skills saw him take on advisory roles with Gemba and Nielsen Sports, where his clients included Sport Australia, Tennis Australia, Netball Australia and Athletics Australia, NAB, Mondelez International and Puma.

Client work at Golf Australia led to Danny being appointed as Golf Australia’s first marketing director, where he advanced gender equity – by leading the organisation into the Champions of Change Coalition and shaping ‘Vision 2025: The future of women and girls in golf’ – and played a key role in the development of Get Into Golf, which continues to drive participation to new levels in Australia.

Danny’s passion for driving positive health, social and community outcomes in sport has most recently found its home at Deakin University, a long-standing supporter of women in sport, one of the world’s best universities for sport education and home to the #1 sport science school in the world. At Deakin, Danny has oversight of the university’s portfolio of sport partnerships, which includes the Geelong Football Club, Netball Victoria and the Deakin Melbourne Boomers.