Alicia Lloyd is a brand, sponsorship and events specialist with twenty years' experience across the insurance, telecommunications and banking sectors. 

Alicia is currently Senior Manager, Sponsorships at Great Southern Bank, Australia's largest customer owned bank. She has been with the Bank for six years managing the Bank's major sponsorships of Carlton Football Club and Brisbane Heat. 

She is passionate about driving strong, measurable commercial outcomes for brands by being creative, innovative and digitally savvy. Alicia puts a strong emphasis on developing strong mutually beneficial relationships, both with right holders and agencies, to deliver best in class sponsorship outcomes. 

She has won numerous sponsorship industry awards for excellence in sponsorship effectiveness across partnerships with the Hawthorn Hawks, Sydney Sixers, Brisbane Heat and Western Force.

Alicia has held senior sponsorship roles previously at Bupa, Telstra, iiNet and CUA.