Connecting fans and brands via passion has been my profession for more than two decades.

Working in sports and entertainment in Australia, Asia and Europe, I’ve been fortunate to experience brand, agency and media-owner sides of the industry. I’ve worked with some of the world’s biggest brands across Telco, FMCG, Consumer Electronics, Payments, Insurance, Motoring, and Beverages.

A naturally curious person, I question everything (often to the chagrin of my colleagues) and this instinct lead me into Strategy and Creative Planning. I love working on briefs that challenge conventional wisdom and get massive satisfaction from unlocking new insights that solve business problems.

When I’m not working, I’m a husband, proud father of two and working on a VERY average golf swing.