Andrew has a unique perspective on the Sports industry, working for a number of years as Head of Insights at Gemba analysing fan behaviour and experience. He has conducted research projects for all major sports in Australia as well as international bodies such as FIFA, Formula One and the Asian Football league, analysing what maximises a fans event experience.

He has recently moved to Supercars as Senior Commercial and Sales Manager, working with Australia's premier motorsport category to develop world-class partnership and at-event activations for sponsors and fans.