Agenda
24
Oct, 2024
| # | Session | Speaker(s) | Time | Venue |
|---|---|---|---|---|
| 1 | Conference Welcome | ..... | 09:20 AM - 09:30 AM | Marvel Stadium - Medallion Club |
| 2 | Keynote- From Novelty to Necessity
The transformation of Experiential Activations in Australia. |
James Neale | 09:30 AM - 10:05 AM | Marvel Stadium - Medallion Club |
| 3 | Major Activations Precincts
The success of activation precincts at international sporting tournaments. |
..... | 10:10 AM - 10.45 PM | Marvel Stadium - Medallion Club |
| 4 | Festival and other non-sport activations
Why brands are attracted to festival activations. |
Kristy Rosser | 10.50 AM - 11.25 PM | Marvel Stadium - Medallion Club |
| 5 | Morning Tea
|
Nibble nibble | 11.25 PM - 11.40 PM | Marvel Stadium - Medallion Club |
| 6 | Activating special rounds and in-stadium
How to get in-stadium activations right. |
Anthony Everard, Paul Malina, Scott Templeton | 11.40 AM - 12.20 PM | Marvel Stadium - Medallion Club |
| 7 | Lunch Networking |
Yum yum | 12:20 PM - 01:35 PM | Marvel Stadium - Medallion Club |
| 8 | Technology and activations
How new tech is helping brands get more from their activations. |
Andrew Stone | 01:45 PM - 02:20 PM | Marvel Stadium - Medallion Club |
| 9 | Major International Sports Events
Activating Major International Sports Events. |
Thomas Staunton | 02:25 PM - 03:00 PM | Marvel Stadium - Medallion Club |
| 10 | Leveraging the exhilarating world of Motorsport
The shift from Brand Exposure to Activation |
Rebecca Lawson | 03:00 PM - 03:30 PM | Marvel Stadium - Medallion Club |
| 11 | Afternoon Tea | Nibble nibble | 03:35 PM - 03:50 PM | Marvel Stadium - Medallion Club |
| 12 | Experiential Activation Hurdles: Strategies and Solutions
A lively discussion on how to overcome challenges in experiential activations and marketing. |
Meredith Cranmer , Sarah De La Mare, Alicia Lloyd | 03:55 PM - 04:40 PM | Marvel Stadium - Medallion Club |
| 13 | Designing Immersion
The Story Behind the Keep Walking Bar (TBC) |
..... | 04:45 PM - 05:25 PM | Marvel Stadium - Keep Walking Bar (TBC) |
| 14 | Networking Drinks and Canapes | Sip sip | 05:25 PM - 07:30 PM | Marvel Stadium - Keep Walking Bar (TBC) |