Agenda
24
Oct, 2024
| # | Session | Speaker(s) | Time | Venue |
|---|---|---|---|---|
| 1 | Conference Welcome | ..... | 09:20 AM - 09:30 AM | Marvel Stadium - Horizon Room |
| 2 | Keynote- From Chaos to Connection
A new era of experiential activations in Australia. |
Adam Mortimer | 09:30 AM - 10:05 AM | Marvel Stadium - Horizon Room |
| 3 | Major Activations Precincts
The success of activation precincts at international sporting tournaments. |
Steve Whately, Paul Den, Shaun Moody, Laura Wordsworth | 10:10 AM - 10.50 PM | Marvel Stadium - Horizon Room |
| 4 | Technology and activations
How new tech is helping brands get more from their activations. |
Andrew Stone, Andrew Goodieson, Adam Mortimer, Steve Bliesner | 10.55 AM - 11.35 PM | Marvel Stadium - Horizon Room |
| 5 | Activating special rounds and in-stadium
How to get in-stadium activations right. |
Anthony Everard, Paul Malina, Scott Templeton, Belinda Keay, Tim Clarke | 11.40 AM - 12.25 PM | Marvel Stadium - Horizon Room |
| 6 | Lunch Networking |
Yum yum | 12:25 PM - 01:25 PM | Marvel Stadium - Horizon Room |
| 7 | Live Music and other non-sport activations
Why brands are attracted to live music activations. |
Kristy Rosser, Paul Den, Hayden Abercrombie, Don Elford, Florencia Aimo | 01:30 PM - 02:10 PM | Marvel Stadium - Horizon Room |
| 8 | Major International Sports Events
Activating Major International Sports Events. |
Thomas Staunton, Jess Hurford, Tom Hickey, Stephanie Taylor | 02:15 PM - 02:55 PM | Marvel Stadium - Horizon Room |
| 9 | Afternoon Tea | Nibble nibble | 02:55 PM - 03:15 PM | Marvel Stadium - Horizon Room |
| 10 | Leveraging the exhilarating world of Motorsport
The shift from Brand Exposure to Activation |
Rebecca Lawson, Ashlee Crawford | 03:15 PM - 03:55 PM | Marvel Stadium - Horizon Room |
| 11 | Experiential Activation Hurdles: Strategies and Solutions
A lively discussion on how to overcome challenges in experiential activations and marketing. |
Meredith Cranmer , Mark Edney, Sarah De La Mare, Alicia Lloyd | 04:00 PM - 04:45 PM | Marvel Stadium - Horizon Room |
| 12 | Designing Immersion
The Story Behind the Keep Walking Bar (TBC) |
Hayden Abercrombie | 04:55 PM - 05:15 PM | Marvel Stadium - Keep Walking Bar |
| 13 | Networking Drinks and Canapes | Sip sip | 05:20 PM - 07:30 PM | Marvel Stadium - Keep Walking Bar |