Hayden has worked in the liquor industry for the entirety of his career, beginning with Lion New Zealand in 2008 before moving to Diageo where he’s been for the last 12 years. He has held a variety of sales, marketing and innovation roles during this time and has worked across liquor categories and geographies spanning Australasia, Europe and Africa. Currently the Marketing and Innovation director for Diageo Australia, Hayden has the great privilege (and immense responsibility) of managing a department of 40 people and a portfolio of some of the worlds most iconic spirits brands including Johnnie Walker, Bundaberg Rum, Smirnoff Vodka, Baileys and Don Julio Tequila.