Australia's longest-running and most respected industry summit
Where The Business World Meets
More than 350 executives, sponsorship practitioners and marketers attend our Sydney, Melbourne and Brisbane conferences.
More than 350 executives, sponsorship practitioners and marketers attend our Sydney, Melbourne and Brisbane conferences.
Thursday, 24 October 2024
| # | Session | Speaker(s) | Time | Venue |
|---|---|---|---|---|
| 1 | Conference Welcome | ..... | 09:20 AM - 09:30 AM | Marvel Stadium - Horizon Room |
| 2 | Keynote- From Chaos to Connection
A new era of experiential activations in Australia. |
Adam Mortimer | 09:30 AM - 10:05 AM | Marvel Stadium - Horizon Room |
| 3 | Major Activations Precincts
The success of activation precincts at international sporting tournaments. |
Steve Whately, Paul Den, Shaun Moody, Laura Wordsworth | 10:10 AM - 10.50 PM | Marvel Stadium - Horizon Room |
| 4 | Technology and activations
How new tech is helping brands get more from their activations. |
Andrew Stone, Alexandra Longbottom, Adam Mortimer, Steve Bliesner | 10.55 AM - 11.35 PM | Marvel Stadium - Horizon Room |
| 5 | Activating special rounds and in-stadium
How to get in-stadium activations right. |
Anthony Everard, Paul Malina, Scott Templeton, Belinda Keay, Tim Clarke | 11.40 AM - 12.25 PM | Marvel Stadium - Horizon Room |
| 6 | Lunch Networking |
Yum yum | 12:25 PM - 01:25 PM | Marvel Stadium - Horizon Room |
| 7 | Live Music and other non-sport activations
Why brands are attracted to live music activations. |
Kristy Rosser, Paul Den, Hayden Abercrombie, Don Elford, Florencia Aimo | 01:30 PM - 02:10 PM | Marvel Stadium - Horizon Room |
| 8 | Major International Sports Events
Activating Major International Sports Events. |
Thomas Staunton, Jess Hurford, Tom Hickey, Stephanie Taylor | 02:15 PM - 02:55 PM | Marvel Stadium - Horizon Room |
| 9 | Afternoon Tea | Nibble nibble | 02:55 PM - 03:15 PM | Marvel Stadium - Horizon Room |
| 10 | Leveraging the exhilarating world of Motorsport
The shift from Brand Exposure to Activation |
Rebecca Lawson, Ashlee Crawford, Hayley Monteith, Jayden Young | 03:15 PM - 03:55 PM | Marvel Stadium - Horizon Room |
| 11 | Experiential Activation Hurdles: Strategies and Solutions
A lively discussion on how to overcome challenges in experiential activations and marketing. |
Meredith Cranmer , Mark Edney, Sarah De La Mare, Alicia Lloyd | 04:00 PM - 04:45 PM | Marvel Stadium - Horizon Room |
| 12 | Designing Immersion
The Story Behind the Keep Walking Bar (TBC) |
Hayden Abercrombie | 04:55 PM - 05:15 PM | Marvel Stadium - Keep Walking Bar |
| 13 | Networking Drinks and Canapes | Sip sip | 05:20 PM - 07:30 PM | Marvel Stadium - Keep Walking Bar |
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