Sponsorship News Conference

22 October, 2024 - MELBOURNE

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Australia's longest-running and most respected industry summit

Where The Business World Meets


More than 350 executives, sponsorship practitioners and marketers attend our Sydney, Melbourne and Brisbane conferences.

Tuesday, 22 October 2024

# Session Speaker(s) Time Venue
1 Conference Welcome ..... 09:20 AM - 09:30 AM Marvel Stadium - Medallion Club
2 Keynote- From Novelty to Necessity

The transformation of Experiential Activations in Australia.

James Neale 09:30 AM - 10:05 AM Marvel Stadium - Medallion Club
3 Major Activations Precincts

The success of activation precincts at international sporting tournaments.

..... 10:10 AM - 10.45 PM Marvel Stadium - Medallion Club
4 Festival and other non-sport activations

Why brands are attracted to festival activations.

Kristy Rosser 10.50 AM - 11.25 PM Marvel Stadium - Medallion Club
5 Morning Tea

Nibble nibble 11.25 PM - 11.40 PM Marvel Stadium - Medallion Club
6 Activating special rounds and in-stadium

How to get in-stadium activations right.

Paul Malina 11.40 AM - 12.20 PM Marvel Stadium - Medallion Club
7 Lunch

Networking

Yum yum 12:20 PM - 01:35 PM Marvel Stadium - Medallion Club
8 Technology and activations

How new tech is helping brands get more from their activations.

..... 01:45 PM - 02:20 PM Marvel Stadium - Medallion Club
9 Olympic & Paralympic Games, and Commonwealth Games

Activating Olympic & Paralympic Games, and Commonwealth Games.

Thomas Staunton 02:25 PM - 03:00 PM Marvel Stadium - Medallion Club
10 Motorsport Panel

Details soon.

Rebecca Lawson 03:00 PM - 03:30 PM Marvel Stadium - Medallion Club
11 Afternoon Tea Nibble nibble 03:35 PM - 03:50 PM Marvel Stadium - Medallion Club
12 Experiential Activation Hurdles: Strategies and Solutions

A lively discussion on how to overcome challenges in experiential activations and marketing.

Meredith Cranmer 03:55 PM - 04:40 PM Marvel Stadium - Medallion Club
13 Designing Immersion

The Story Behind the Keep Walking Bar (TBC)

..... 04:45 PM - 05:25 PM Marvel Stadium - Keep Walking Bar (TBC)
14 Networking Drinks and Canapes Sip sip 05:25 PM - 07:30 PM Marvel Stadium - Keep Walking Bar (TBC)

Who's Speaking in 2024?

Who attends?

Here are some of the organisations that attended last year.

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