Belinda Keay

Belinda Keay

General Manager of Live - TGI Sport

https://tgisport.com/

Belinda is the General Manager of Live at TGI Sport and oversees their portfolio of Major Events, Premium Experiences and Brand activations across the largest rights holders and brands in sport.

Previously she spent 9 years heading up League Operations & Events for the Big Bash Leagues This included all aspects of match delivery, the League’s Event and Fan Experience strategy which aims to sit at the intersection of sport and pop-culture, as well as operational execution across 120 matches over 27 venues. Belinda was a key architect in the development and growth of the Women’s Big Bash Leagues. In addition to her 20 years’ experience across major events, venues and Government, Belinda is also a lecturer at Deakin University in the Sports Facilities & Event Management space.