Florencia Aimo is an accomplished marketing leader with a rich career spanning over 20 years. Currently serving as Vice President of Marketing at Mastercard, Florencia drives the company’s strategic marketing initiatives across Australia, New Zealand, and the Pacific Islands. In this role, she leads a talented team in executing consumer and B2B marketing strategies, managing high-impact sponsorships, fostering merchant partnerships, and spearheading innovative communications campaigns. Her leadership is central to advancing Mastercard’s marketing objectives and reinforcing its brand presence in the region.

Before joining Mastercard, Florencia built a distinguished career in the hospitality industry with Hilton and Marriott International. At Marriott, she served as Senior Area Director of Marketing for Australia, New Zealand, and the Pacific, where she orchestrated marketing efforts for 46 hotels across 15 brands. Her strategic acumen was key to launching 20 new hotels and introducing six new brands to the Australian market, including Moxy, The Ritz-Carlton, and W Hotels. Florencia also played a significant role in the global success of Marriott Bonvoy, contributing to its growth to over 200 million members.

Florencia’s diverse experience and strategic insights have shaped her exceptional ability to drive impactful marketing strategies across different industries.