Agenda

Paul Malina

Paul Malina

Executive General Manager- Commercial & Client Strategy

https://tgi.sport/

Paul was born and raised in Melbourne and is a proud father of 2, Max and Mila. Prior to becoming a father, he was fortunate enough to enjoy a career as a professional athlete dating back to the late 90’s, competing in the X-Games and other major events around the world.  

Since shifting from being an athlete to the professional world, Paul has over 20 years' experience and proven success in the areas of sports marketing, strategy, events, partnerships, communications and talent management with a variety of organisations across Australia and the USA. Paul spent 10 years living and working in the USA primarily for Red Bull until they eventually bought him home to take on the role of Head of Sports Marketing.

As an athlete and sports marketing professional, he developed a firsthand knowledge for how important the entire ecosystem of sport is, from athlete / participant, to fan, volunteer, sponsor, government, community and club - all play a key role in the success of the industry.

Paul is passionate about and has built a career on creating strategy and executing innovative ways for people, sports and brands to connect, be seen, heard and interacted with at global best practice level, with organisations he has worked for or with including Red Bull, CUB, NAB, AMPOL, Woolworths, Nissan, Chemist Warehouse, Sportsbet, WorkSafe Victoria, the Collingwood Football Club and many others.

Paul has been with TGI for 12 years and now serves as Executive General Manager of the TGI Sport Commercial and Client Strategy team, working with brands and rights holders to optimise the benefits of partnerships in all of Australia's major sporting codes.