Have been in the sponsorships, partnerships, brand experience space at Woolworths for the best part of 10 years, overall 19 years at Woolworths.

Reactive marketing and bringing the culture, prevalent topics in customers lives and turning them into timely and creative marketing campaigns is what really excites me as does building out brand experiences that are memorable in customers' hearts, minds and share of wallet.

My career highlights have been building & implementing our Woolworths Fresh Food Kids Discovery Tours program which saw a quarter of a million kids throughout stores on tours pre covid, driving our Collectibles strategy & working with our wonderful community impact partners and sponsorships partners over the past few years. These include OzHarvest, The Salvation Army, Foodbank (and many others), Cricket Australia, Netball Australia, Disney, Olympics & Paralympics. 

I have 3 boys under the age of 11 so weekend sport participation & sports more generally is life at the moment!