Ashlee, General Manager of AME for over 3 years, excels in developing impactful brand partnerships and strategic media positioning. With 15+ years in specialty media and communications, she’s an expert in brand strategy, media planning, and marketing. She has driven success for iconic brands like VB, Corona, Peroni, Bonds, and the UFC, contributing to their record-breaking attendance at Marvel Stadium in 2015.

In 2022, Ashlee spearheaded the launch of the start-up beverage brand Superboost and the new motorsport team Petronas MIE Racing across WSBK and MotoGP disciplines. Her skills in managing integrated advertising campaigns have propelled the Australian Supercross Championship to become the fastest-growing motorsport and entertainment property in Australia. Now, Ashlee is gearing up for the 2024 AUSX Open Supercross event, expected to draw a record 40,000 attendees to Marvel Stadium this November, with 45% coming from outside Victoria.