As Senior Vice President, Marketing Solutions and Client Services, Kristy Rosser spearheads partnership initiatives and tailored campaigns for Live Nation’s partners in Australia and New Zealand, spanning concerts, festivals and venues. She leads the curation of impactful amplification strategies and consumer marketing campaigns for world-leading brands including Red Bull, Smirnoff and Jack Daniel's.

Kristy’s passion for culture marketing and the live music experience, has fuelled her ability to effectively lead teams to deliver unparalleled results. This includes award-winning work with the likes of The Iconic and notable collaborations with Live Nation partners Vodafone, One NZ, Mastercard and Westfield.

 In 2009, Kristy co-founded Secret Sounds Connect, an agency dedicated to forging partnerships between brands and music fans. Partnerships for events such as Big Day Out, Splendour in the Grass, and Homebake have been integral in shaping unforgettable experiences for music lovers and embedding brands into music culture.