With 14 years' experience in the creative, advertising, and production industry, Alexandra excels in orchestrating impactful campaigns and experiences, while also spearheading dynamic activations for global brands.  Her leadership is defined by a dedication to creative excellence and innovation. 

Alexandra has delivered campaigns large and small for brands like Toyota, McDonald’s, Westpac, Chubb Insurance, Coca-Cola and Tabcorp, across their diverse sponsorship portfolios including the biggest sports in Australia; AFL, NRL, Netball, Cricket, Motorsport, Horse Racing, Tennis and A-League. ​