As the Director of Global Partnerships at ASM Global, he leads commercial opportunities and manages partnerships for a network of arenas, stadiums, convention, and exhibition centres in Australia. With 30+ years of experience in the industry, he has developed expertise in naming rights, commercial management, business development, marketing, event promotion, and production.

Previously, he had been seconded from Global Partnerships to rebuild the brand of the AEG Ogden owned NBL Sydney Kings basketball team, culminating in a successful sale of the team after three years. Prior to this, and before the merger in 2022 to ASM Global, he served as the AEG Ogden Group Marketing Manager and held various commercial roles across Qudos Bank Arena, Sydney and RAC Arena, Perth.